[Request for Input] Control and audit implications for social media

In a couple of weeks I'll be giving a masterclass with prof. Eddy Vaassen about 'Control and audit implications for social media'. Wow, what a title, eh?! This masterclass is part of a large conference in Holland organized by NBA-VRC for accountants and controllers. The topic of this year's conference is Customer 3.0.

I'm working on the slides for the masterclass. And I'm curious what your expectations are when you read the title of the masterclass. What topics should be addressed? What are control and audit implications, according to you? Do control, audit and social media relate? If so, please explain.

Of course we'll share our slides as soon as they're ready. Feedback on those slides is welcome, as always.